Optional Design Group [ODG] is a cooperative network of experienced media designers and developers. Our core development team is comprised of three dedicated individuals; a sensible project manager, a logical code guru, and a stylish art director that have worked together for over three years and produce high quality website, interactive CD-ROM, database, and print designs.

To view some of our Flash web components, see our animation gallery that showcases some of the most recent banners and home page animations that we've completed. Take a look
 



Preston - Gates - Ellis - This prestigious law firm needed an all-flash, fully narrated presentation to announce their new Orange County office location.
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Falconhead Boots - The world-famous "Bootmaker to the Stars" needed a complete website redesign including a database for over 800 pairs of handmade boots.
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The award-winning [ODG] team's specialty and passion is using Flash animation to make hybrid websites that look good but also have a backend content system that is easily managed by the client.

We work mainly with small to medium-sized businesses and like to work closely with our clients to make sure they are fully satisfied, yet we are comfortable with meeting the needs of larger organizations as well.




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September 22 , 2004 - Well it's been a wonderful, busy summer for [ODG]. We all got to take a little time off - Bill went to visit family in Maine, Dave traveled to Alaska, and DJ stopped by Atlanta, Georgia.

As far as site development, Krueger Realty got a complete overhaul including a redesigned look and improved IDX-MLS integration for both their Valley Center and Hidden Meadows offices.

[ODG] has dabbled in the Alpaca (a type of Llama) raising business now, with fully editable sites for both Longwoods Alpacas and Good Karma Farm

We delivered a new scalable, fully dynamic e-commerce corporate uniforms store for nationwide wholesale food distributors, Sysco Systems.

Other sites include SeaSide Jewels (editable, direct e-commerce), Travel Nurse Recruiters (HR placement and resume submission) and others. Be sure to visit our portfolio section to see all the lastest.

Currently we are producing a new web presentation for Preston - Gates - Ellis as well as designing various flash presentations for New Century Title Company. A new corporate uniform store is on the way for Sweetbay Supermarkets. We are also providing the entire database and e-commerce solution for Planet Delicious and completely redeveloping the portal for Irons & Metals Golf Centers.

Lastly, version 4.0 of our website is coming soon. We've developed a complete different design to reduce load times and allow for more efficient navigation.

It's going to be quite a fall!


June 10th , 2004 - The flash open house tour we produced for Preston - Gates - Ellis has won an award. InternetMarketingAttorney.com issues a "NiftyFifty" list each year for the top 50 websites in the legal industry. Here's what they had to say about our virtual tour, which came in 8th place:

"Virtual office tours are nothing new to the Nifty 50, but this tour of the firm's Orange County, California office is especially well done. They tell you the "open house" tour is 90-seconds AND that I have the right flash capabilities on my computer. After this tour, I'm ready for a return trip to SoCal."

June 3rd , 2004 - [ODG] frequently overhauls sites that we have done in the past- keeping the look fresh and new every year. Family Life Church is just such a client. See their new site - with an entirely new layout, updated prayerboard, and expanded dynamic events calendar - at www.FLFC.org

May 27th , 2004 - Yet another scalable, fully dynamic e-commerce site is live on-time and on budget. Choice Hotels is one of the largest hotel chains in the world - and we made it easy for their many franchise outlets to order uniforms direct at their new corporate uniforms store.

May 5th , 2004 - The new redesigned site for Catherine McAuley High School is live. [ODG] developed their site two years ago, and now we've given it a whole new look & feel and an expanded dynamic school events calendar.

March 29th , 2004 - Our first bilingual website has launched, for Grasp-It. This interactive CD-ROM teaches you to play the guitar, and is available in Spanish or English. [ODG] developed the entire CD product package, from designing the animated character who serves as your guide to the packaging and now the website. We are very happy to have completed Grasp-It, our first interactive retail product.

March 18th , 2004 - The flash open house tour we produced for Preston - Gates - Ellis is in the national press again. In the March 2004 issue of The North American Journal for Marketing Professional Services Optional Design Group is the cover story. Preston Gates "selected Optional Design Group — located in Escondido, California — for their youth, creativity, and enthusiasm about the challenge of making a law firm seem hip." You can either read the article at the Journal's site or view a PDF of the article.
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March 15th , 2004 - In their Jan/Feb 2004 issue, the national publication Law Office Computing features an article about the flash open house tour we produced for Preston - Gates - Ellis. The reviewer called our work "the snappiest piece of e-marketing to cross the Ethernet this year." View a PDF of the article.
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February 23rd, 2004 - [ODG] launches their second full overhaul of the Cal State University San Marcos Extended Studies department. The improved version of the site includes fully editable class sections and a custom email application, building upon the first version that was completed in early 2003.

January 29th, 2004 - [ODG] has produced a new CD presentation for a group travel tour company based in the UK called Trek America. The company needed a CD under 5mb packed with dozens of images, music, and narration to compliment their existing VHS video. They also plan to use the CD for in-house training. Take a look at the presentation in our CD-ROM section. We're proud to say that it is one of our finest yet.

January 16th, 2004 - [ODG] has expanded and moved into a new office building and have brought the programming, design, and planning departments all under one roof.

We’ve also expanded our audio/video capabilities to enhance your next project. In addition to our web, CD-ROM and print development skills, we can record narration & music tracks (our studio includes digital drums and a keyboard synthesizer), capture your video from VHS, and create & master DVD data and video solutions.

Please change your current ODG contact information to this new address.
Also, note that our phone number has changed as well.

1405 Industrial Avenue - Escondido, CA 92029 Phone: 760-781-5381 Fax: 866-861-1696


January 14th, 2004 - [ODG] has won another award for web development. The site we donated to the Metaphor Cafe received The Seeker Business Web Award by the Canadian information portal Toronto Seeker. The Seeker Business Web Awards is a leader in recognizing and rewarding those business websites which meet or exceed expectations in various categories.

December 7th, 2003 - Falconhead Boots - The world-famous "Bootmaker to the Stars" needed a complete website redesign including a database for over 800 pairs of handmade boots. [ODG] answered the call, with a classic leather look and a highly scalable PHP backend system.

October 24th, 2003 - Larry Bodine Legal Marketing in Glen Ellyn, Illinois reviewed our recent presentation work for Preston - Gates - Ellis in his LawMarketing News e-zine. "The 1 minute, 45-second tour requires Flash Player version 6.0 or higher installed on your computer, but the tour will detect if you need to download it......As opposed to hosting a boring reception to open the office, the firm dazzled its clients with a great use of sound and pictures. This is law firm marketing at its finest."

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